Paul Archer is a World Record-breaking Adventurer, technologist, an expert in all things Advocacy and best-selling author of It’s on the Meter.  Paul is currently on another driven research mission for his next best-selling book which explores how in a world of diminishing trust, advocacy will become the largest driver of sales for brands over the next five years.

Having spent a number of years building technology and working with advertising agencies, he founded the Customer Advocacy Marketing platform, Duel, which automates advocacy marketing for brands and retailers across thousands of products and millions of customers.

He is an experienced global speaker, moderator and conference host. His appearances have included TEDx, SXSW, Festival of Media, Cannes Lions, Social Media Week, GenerationE, the Content Marketing Institute, Retail ReCharged, Oracle Openworld and Retail.Tech. He also guest lectures at the British School of Fashion.


Oracle Modern CX Chicago

Paul will be doing a fireside chat in front of 3000 people as part of the Keynote alongside Oracle’s CEO Mark Hurd.

Thursday April, 12th @9:30AM

Retail Week Tech

Tech. is a two-day festival for people in retail technology. It is the only UK event where retailerstechsuppliers, start-ups, investors and analysts join forces to …
Paul will be on the ‘Unifying content and commerce’ panel

Wednesday September, 13th @12:00AM

Oracle Openworld San Francisco

Oracle’s annual mega conference in San Francisco for its customers and partners.


Duel is an Oracle Silver Partner and Paul will be talking on various panels during the event.

Sunday October, 1st @12:00AM

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