Paul Archer is a World Record-breaking Adventurer, technologist, an expert in all things Advocacy and best-selling author of It’s on the Meter.  Paul is currently on another driven research mission for his next best-selling book which explores how in a world of diminishing trust, advocacy will become the largest driver of sales for brands over the next five years.

Having spent a number of years building technology and working with advertising agencies, he founded the Customer Advocacy Marketing platform, Duel, which automates advocacy marketing for brands and retailers across thousands of products and millions of customers.

He is an experienced global speaker, moderator and conference host. His appearances have included TEDx, SXSW, Festival of Media, Cannes Lions, Social Media Week, GenerationE, the Content Marketing Institute, Retail ReCharged, Oracle Openworld and Retail.Tech. He also guest lectures at the British School of Fashion.