Paul Archer is a World Record-breaking Adventurer, technologist, an expert in all things Advocacy and best-selling author of It’s on the Meter. Having spent a number of years building technology and working with advertising agencies, he founded the Brand Advocacy platform, Duel, which automates advocacy programs for brands and retailers across thousands of products and millions of customers.

He is an experienced global speaker, moderator and conference host. His appearances have included TEDx, SXSW, Festival of Media, Cannes Lions, Social Media Week, GenerationE, the Content Marketing Institute, Retail ReCharged, Oracle Openworld and Retail.Tech. He also guest lectures at the British School of Fashion.